The Mirage used to represent youthful images – speed, agility and sporty performance. But somewhere along the way everybody forgot about the name, even Mitsubishi it seems, who let the name slide into a more timid presence. Its current rebirth is more of a convenience however as the name of the game is now efficiency and low cost (for the manufacturer, increasingly a lot less for the buyers here in Malaysia).
The new generation Mitsubishi Mirage which was unveiled at the Tokyo late last year will be assembled in Thailand, specifically in a brand new outfit at the Laem Chabang industrial area roughly an hour outside Bangkok. We had the opportunity to tour the factory and more importantly get a little taste of how the new car performs.
Mitsubishi must be counting their blessings with having decided to invest up to RM690 million for the new factory. The Thailand government's first-time car buyer programme massively promotes the purchase of cars made in in the country with engines below the 1500cc threshold.Continue Reading »
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