We're sending you this email because you are an active reader of The Keyword Academy. Is this email not displaying correctly? View it in your browser. Could Your Post Titles Be Getting You In Trouble With Google? In our e-book, we talked about how crucial it is to get your keywords into your post titles. If they aren't in the titles, you probably won't rank in Google (you DEFINITELY won't rank as highly as you could) and you'll get less search traffic. But, using this technique wrongly could get you into trouble. It could actually kill your search traffic. Google pays manual reviewers to look at and rate sites that rank in their search engine. Why? Because they want to get rid of the spammers who know how to manipulate their results. We both agree that you're not a spammer. That said, are you making yourself look like one? For example purposes, let's say that you have a weight loss blog and want to use these 5 keyword phrases: how to lose weight how to exercise ways to lose weight best way to lose weight best exercise to lose weight Between Option A and Option B, which set of post titles seems spammier? Option A: How To Lose Weight How To Exercise Ways To Lose Weight Best Way To Lose Weight Best Exercises To Lose Weight Option B: How To Lose Weight Without Compromising Your Health How To Exercise The Right Way In 20 Minutes Per Day Ways To Lose Weight Without Ruining Your Lifestyle The Best Way To Lose Weight If You Know Nothing About Weight Loss The 21 Best Exercises To Lose Weight A Real Life Example from Mark's Blog Mark (the other Keyword Academy guy) has a little blog he set up to give examples of how our methods work. One of his keyword groups is around the topic of 'small business budget.' Obviously Mark wants to rank for terms like 'small business budget' and 'sample small business budget,' so the Option A post title would be something really stale like "Sample Small Business Budget.' Not ideal. Because Mark wants to make it obvious his content is NOT spam, he went with a post title that uess the keyword without looking quite so spamtastic: A Sample Budget for Your Small Business – 5 Aspects of Cash Planning Too Many Owners Get Wrong If I'm a Google manual reviewer, I'm feeling a lot better about the title Mark chose than if he'd used the classic "keyword as post title" approach. If we wrote titles for 100 keyword phrases or 1000 keyword phrases, the difference would seem even more dramatic. Do Human-friendly Post Titles Work Though? They sure do. Check out a few the keywords that are bringing traffic to Mark's post: budget example for small business sample budget for a small business sample small business budget sample business budget Those are just four of a few dozen keywords that Mark is getting traffic from every month on that one post. So, yes, you can definitely cater your post titles to people and still get the traffic you want. Cool, huh? At some point, one of Google's manual reviewers will definitely be looking at your site. It won't necessarily matter whether you're a spammer or not, if you're making yourself look like one. To your success, Court Copyright © 2012 The Keyword Academy, All rights reserved. You're receiving this message because you've asked to receive updates from The Keyword Academy. Our mailing address is: The Keyword Academy 21 North 490 West American Fork, UT 84003 Add us to your address book  unsubscribe from this list | update subscription preferences | view email in browser