We're sending you this email because you are an active reader of The Keyword Academy . Is this email not displaying correctly? View it in your browser. A Handy Lesson In Online Real Estate: Today I’ve been thinking a lot about a blog I purchased exactly one month ago. It’s actually a fairly small blog, nothing spectacular. At the time I bought it, it had a six month average of about $280 per month. My calculator tells me that’s $9.33 per day. Cost of acquisition: $3000. Most of the traffic that hits this site is search traffic, which means maintaining what it was making is pretty easy – on paper at least. If you’re going to buy a blog, you need to make sure that the traffic is coming from search engines, not from social sources or from paid advertising. So I got my hands on this site, and switched the revenue sources over to my accounts. Even though $9 per day isn’t a ton, it felt great to have that boost to my accounts from day one. Here’s where the story gets a lot more interesting. I operate my business on the basic assumption that most other people don’t understand the basic rules of getting keyword/search traffic. My gut feeling was that I could take this site and double its income within 30 days. So I took a look at the stats of the site and made a spreadsheet that contained each of the keywords the site gets traffic from. I then looked up the search volume and the amounts advertisers are willing to pay Google to buy hits. I did this using the Google Adwords Keyword Tool. Keyword Rule #1 – Moving up for existing rankings is much easier than creating new ones. Once I made this spreadsheet, I knew I was in for some fun. This site had literally dozens of page 2 and page 3 rankings in Google. I recorded where it was ranked for each of these keywords on my spreadsheet, and laid out a plan to move up for each. Most of the keyword phrases this site gets traffic from contain three and four words. This type of keyword is called ‘long tail’ – notoriously easy to rank for. So I made a few very simple changes to this site: I pointed links at the pages that were already getting search traffic. This is super easy, you edit 10 or 15 of your existing pages, linking to the pages you want to increase the rankings of. I created some external links to these pages by writing some articles to get published on other sites. I made the changes and then waited to see what would happen. 30 days later the site is averaging over $25 per day. Yesterday the site made an all time high $37, and today it has already made $17 (it’s about 11am – today’s going to be another $35 day). What do I do now? Repeat the process one more time… I didn’t always have $3000 to spend on a site and have been able to get similar results by spending time instead of money. If you don’t have the money, spend time to build sites that follow the keyword rules we lay out for you. It doesn’t have to take as long as you think. Once you’ve built a few of these streams of income for yourself, you’ll have the cash to do exactly what I’ve done, and your results will REALLY take off. To your success, Court Copyright © 2012 The Keyword Academy, All rights reserved. You're receiving this message because you've asked to receive updates from The Keyword Academy. Our mailing address is: The Keyword Academy 21 North 490 West American Fork, UT 84003 Add us to your address book  unsubscribe from this list | update subscription preferences | view email in browser